To provide the paper-feeding method capable of printing an image longer than a head pitch without enlarging an apparatus.

In a paper-feeding method for a color printer for continuously printing an image longer than a recording part pitch on rolled paper P by three thermal heads HY, HM, HC, and first, second, third and fourth feed rollers 5, 6, 7, 8 corresponding thereto, the head of a printing area is matched with the corresponding thermal heads HY, HM, HC while the feed quantities of the respective feed rollers and the pass line of the paper P is changed between the feed rollers to perform printing.