To apply roundness to the whole into fresh design and to improve the PR effect of displayed article by mutually bridging paired pole cylinders through a paper pipe, locking an L-shaped shelf board at the bridge part of the paper pipe between the pole cylinders and attaching a pop plate to the terminal part of the paper pipe protruded outside the pole cylinder.

On a pole cylinder 1 provided in pair, laterally extending plural through-holes 5 are fixed while being longitudinally aligned in two lines, and the pole cylinders 1 are mutually linked by inserting a paper pipe 2 through the through-holes 5. Besides, bent into L shape perpendicularly at the lowest part on the front face a shelf board 3 is locked along with the inside of this paper pipe 2 so that the display space of article can be formed. Further, the vertical surface of the shelf board 3 is used as a back wall 6, the horizontal surface is used as a floor wall 7, a top shelf cylinder 8 is formed at the top end part of the back wall 6, and an apron 9 is drooped on the front of the floor wall 7. Then, a pop plate 4 is locked at a section 10 of the paper pipe 2 protruded outside from the pole cylinder 1 and the display effect of displayed article is improved.