To provide a parking lot introduction system, in which a vacant parking lot such as smoothly contracted parking lot is effectively utilized and a vehicle is surely guided from the parking lot to the destination.

The parking lot introduction system for introducing the parking lot of a parking lot lender to a parking lot renter by the server for parking lot introduction (information center 2), has a lending condition transmitting means for transmitting lending conditions containing an available period and a parking lot charge to the server for parking lot introduction, a reservation transmitting means for transmitting a reservation signal, in which the period for the parking lot renter to use the parking lot is designated, to the server for parking lot introduction, and a taxi reserving means provided in the server for parking lot introduction for reserving a taxi from the parking lot rented by the parking lot renter to the prescribed destination.