PURPOSE: To imprint photographic data expressing a printing mode on a photographic film in which photographic frames having different printing range coexist without density irregularity.

CONSTITUTION: A visual field switching board 26 and a data optical path switching board 25 are integrally formed on a printing mode switching board 20. The front end faces of front side data optical paths 22a and 23a are exposed outside from the aperture of the optical path; and two front end faces of the front side data optical paths are exposed, one front end face of the front side data optical path is exposed, and two front end faces of the front side data optical paths are shielded by the board 25 in accordance with the selected printing mode. When a release button is pressed, a data optical path shutter is opened/closed as a shutter blade is opened/closed, and external light entering the front end face of the data optical path which is not shielded is guided to the trailing end face of the trailing side data optical path, so that rectangle photographic data is exposed outside an area where the photographic film is exposed.