To easily and smartly decorate a picture frame in good balance by means of anyone.

A picture frame attaching equipment is integrated in structure, fixed by holding NAGESHI (a horizontal piece of a timber) only by fastening one butterfly nut 9 for fastening NAGESHI when it is attached to the NAGESHI in a Japanese-style room and is attached only by fastening one snail or wooden screw when it is attached to a wall, a crosspiece or a pillar or the like. A picture frame adhering string connects the string hanging hook 2 of the equipment to the picture frame at the rear side of the frame, the picture frame is placed on a frame receiving part 12 and the string is adjusted so that the picture frame is easily and smartly attached without permitting the string, the nail or the wooden screw or the like to be viewed from an outer side.