To have a player in a game parlor feel an affinity to a game machine or the like, to increase the opportunities of visiting the game parlor to play, and to make a dishonest player be more conscious of being monitored.

This player recognizing and responding system is provided with a biological feature information acquisition means fetching information including the biological feature of the player in the game parlor, a player recognition means performing the recognition processing of the player on the basis of the fetched information, a player information storage means storing game history information corresponding to the identification information of the player, a calling information storage means storing two or more pieces of calling information, a calling information decision means deciding the calling information to be presented on the basis of the game history information stored in the player information storage means of the player recognized by the player recognition means, and a calling execution means presenting the decided calling information to the player.