To provide a power generation apparatus including a floating body (a kite or the like) and a generator which is positioned away from the floating body, capable of generating electric power with simple facility.

The power generation apparatus 1 includes the floating body 2 which receives the wind, a base body 3 for supporting and controlling the floating body 2, and a control cord 4 for connecting the floating body 2 and the base body 3 to each other. The base body 3 has a control cord access pipe 31 through which the control cord 4 passes, a hoist 35 around which the control cord 4 is wound, the generator 36b for generating electric power when a shaft of the hoist 35 rotates, and a motor 36c for rotating the hoist 35. The floating body 2 can be controlled to have a first inclination 1 and a second inclination 2. A power generation period in which the shaft of the hoist 35 is rotated in a first direction by departure of the floating body 2 having the first inclination 1 from the base body 3 so that the generator 36b generates electric power, and an electric operation period in which the shaft of the hoist 35 is rotated in a second direction by the motor 36c so as to draw the floating body 2 having the second inclination 2 to approach the base body 3, are alternately repeated.