To provide a power reception guidance device, a power reception guidance method and a power reception guidance program, capable of providing guidance of information as reference of the determination of suitability of the position of a vehicle for charging and providing information necessary for the propriety determination or the like of power reception from a power supply unit.

The power reception guidance device 60 provides guidance pertaining to a non-contact power supply from a power supply unit 3 installed in a parking area to a power receiving unit 10 installed in a vehicle 2. The device 60 comprises a power receiving efficiency specifying unit 64d for specifying the power receiving efficiency of the power receiving unit 10 at a current position of the vehicle 2 when a parking operation is started by the vehicle 2, and a speaker 62 and a display 63 for outputting information pertaining to the power receiving efficiency specified by the power receiving efficiency specifying unit 64d.