To provide a power reception guidance device, a power reception guidance method and a power reception guidance program, capable of providing guidance regarding whether a parking position must be changed based on the suitability of a position of a vehicle for charging.

The power reception guidance device 60 provides guidance pertaining to a non-contact power supply from a power supply unit 3 installed in a parking area to a power receiving unit 10 installed in a vehicle 2. The device 60 comprises a power receiving efficiency specifying unit 64d for specifying the power receiving efficiency of the power receiving unit 10 at a parking position of the vehicle 2 in the parking area, a determination unit 64c for determining whether the parking position must be changed based on the power receiving efficiency specified by the power receiving efficiency specifying unit 64d, and a speaker 62 and a display 63 for outputting information based on the determination result of the determination unit 64c.