To suppress power consumption of a vehicle while maintaining the comfortability of the vehicle.

The power source controller 1 for the vehicle is provided with a battery 2 capable of performing charging/discharging; a plurality of electric loads electricity-fed from the battery 2; and an electricity feeding control means for controlling electricity feeding from the battery 2 to the plurality of electric loads. Further, the plurality of electric loads are classified to a predetermined group of electric loads and the electricity feeding control means controls the electricity feeding so as to alternately repeat usual electricity feeding for performing usual electricity feeding from the battery 2 and restriction electricity feeding for restricting the electricity feeding from the battery relative to the predetermined group of electric loads.