To provide a price card rail, suitably displaying a price using a digital display device, and suitable for various commodity displays such as color control display by each counter.

In this price card rail 1, a rail part 4 U-shaped in a side sectional view is formed integral with the front end of a rack fence support part 3 using a resin material or the like. The rail part 4 has upper and lower holding pieces 4a, 4b as a first rail part having a predetermined thickness to hold the digital display device 5, which holds the digital display device 5 interposed between them. The inner peripheral surface side near the rear end of each holding piece 4a, 4b is provided with second locking claws 4c, 4c as a second rail part for holding a thin paper sheet commodity display body 6, which lock and hold the vicinities of the upper and lower ends of the commodity display body 6.