To create labels with high reliability by increasing the operational reliability of a print label creation device.

The print label creation device 1 creates a plurality of wireless tag labels T each having wireless tag elements To and a plurality of adjacent information labels Ti each having no wireless tag circuit elements To, by using a base material tape 101 having wireless tag circuit elements To arranged thereon at predetermined intervals in the longitudinal direction of the tape. A drive roller 51, a tape feed roller driveshaft 108, a print head 23 and a cutting mechanism 15 are controlled in combination so that one wireless tag label T having a predetermined label print R is created for each label printing area PE corresponding to the position of the base material tape 101 where each wireless tag circuit element To is placed, and so that one adjacent information label Ti is created for each area consisting of one front margin area PE1 and one rear margin area PE2, which are sandwiched between two consecutive label printing areas PE of the base material tape 101.