To properly give priority according to a situation to control generation of a blank and prompt completion of printing, while securing print quality, and controlling generation of useless blanks regardless distance between a print position and a cutting position in a carrying direction of s recording medium.

When a period from the point of time of receipt of instruction information concerning a cutting instruction to the point of time of receipt of instruction information concerning a printing instruction subsequent to the receipt of the instruction information concerning the cutting instruction has reached a prescribed period, after a recording medium 111 is cut and the recording medium 111 is conveyed in a reverse direction by a prescribed distance, and then new printing is started. When the period from the point of time of receipt of the instruction information concerning the cutting instruction to the point of time of receipt of the instruction information concerning the printing instruction subsequent to the receipt of the instruction information concerning the cutting instruction has not reached the prescribed period, the recording medium 111 is cut and then new printing is started without convey of the recording medium 111 in the reverse direction.