To improve tone reproduction in a dark portion region of an image and also reduce an amount of polish usage, in a printing apparatus, which performs the printing using a polish and a colorant.

The printing apparatus, which performs the printing using a polish and a colorant, includes: a reduction region setting portion that sets a reduction region, which is a region where an amount of the polish is reduced, at a dark portion side of a color gamut of the printing apparatus in a device-independent color space; and a color conversion portion which converts color of an image to be input to the printing apparatus into a print color to be expressed by the polish and the colorant, wherein, among pixels constituting the image, in a pixel included in the reduction region, the color conversion portion reduces the amount of the polish compared to a pixel not included in the reduction region, and converts color of the image to the print color.