To print woven fabric and improve quality, productivity and handleability of block print by fixing a woven fabric which becomes a jointing sash or a coloring material in the form of plate under specific conditions, carrying out block printing and heat treatment and setting the coloring material.

A material prepared by adding an organic pigment, a synthetic binder and a setting agent to a liquid binder or a material prepared by adding a synthetic dye and a setting agent to a liquid binder is used as a coloring agent and paper is bonded to the rear side of printing surface of woven fabric by a water-soluble adhesive and block printing is carried out in a state in which fabric is fixed in a plate-like form suitable for printing and the coloring agent is set to the woven fabric by baking processing (heat treatment) or steam heating treatment and scotch guard finishing (water-repellent finishing) to print the woven fabric. Furthermore, Japanese dress product is preferably constituted of the printed fabric.