To provide a system for selling goods, such as clothing, capable of selling goods for satisfying a purchaser of goods, by giving appropriate advice to the purchaser of the goods from an adviser.

When a user PC3's (3a, 3b-3n) request advice for the goods, a web server 1 displays the request of the advice on a web page that adviser PC4's (4a, 4b-4n) can browse. In the case of an access from the adviser PC4's, a user virtual try-on image is generated and provided, and an advice from the adviser PC4's is input and supplied to the user PC3's. A real try-on image, where goods purchased based on provided advice are combined with existing clothing that a user owns for trying on and photographing, is used. Where there is request for advice again, the user virtual try-on image and the real try-on image are displayed so that they can be compared to the adviser PC4's, thus inputting re-advice for providing to the user PC3's in the system for selling goods.

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