To provide an article sales system using data broadcasting, which allows an article purchaser to order and purchase an article, without inputting his/her address and name to purchase the article.

A maintenance terminal 14 for inputting commodity information of a souvenir is provided in a hotel 12. The maintenance terminal 14 is connected to a CMS server 18 in a system provision company 16 through the Internet 20. The CMS server 18 is connected to a hotel channel transmission device 22 in the hotel 12 through the Internet 20. In addition, a server 26 for order reception system is installed in the hotel 12. The server 26 is connected to the maintenance terminal 14, and televisions 38A, 38B, and 38C of a first guest room 36A, a second guest room 36B, and a third guest room 38C through an Internet 28 in the hotel 12.

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