Title:
PROVIDING SOCIAL ENDORSEMENTS WITH ONLINE ADVERTISING
Document Type and Number:
Japanese Patent JP2016006665
Kind Code:
A
Abstract:
PROBLEM TO BE SOLVED: To allow third-party publishers, such as websites, to provide online advertisements combined with social endorsement information to users.SOLUTION: A request for an advertisement is transmitted from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system.
Inventors:
GREGORY JOSEPH BADROS
AMI VORA
DAVID BENJAMIN FISCHER
TIMOTHY KENDALL
KENT SCHOEN
AMI VORA
DAVID BENJAMIN FISCHER
TIMOTHY KENDALL
KENT SCHOEN
Application Number:
JP2015155246A
Publication Date:
January 14, 2016
Filing Date:
August 05, 2015
Export Citation:
Assignee:
FACEBOOK INC
International Classes:
G06Q30/02; G06F13/00; G06Q50/10
Foreign References:
| WO2009061616A1 | 2009-05-14 | |||
| US20100235235A1 | 2010-09-16 |
Other References:
JPN6015010282; 'Ａｄｖｅｒｔｉｓｉｎｇ Ｅｆｆｅｃｔｉｖｅｎｅｓｓ： Ｕｎｄｅｒｓｔａｎｄｉｎｇ ｔｈｅ Ｖａｌｕｅ ｏｆ ａ Ｓｏｃｉａｌ Ｍｅｄｉａ Ｉｍｐｒｅｓｓｉｏｎ' ［ｏｎｌｉｎｅ］ , 201004, Ｔｈｅ Ｎｉｅｌｓｅｎ Ｃｏｍｐａｎｙ
Attorney, Agent or Firm:
Yoshihito Iizuka
Ryohei Kaizuka
Ryohei Kaizuka