To try not to damage easiness seeing the specified display even in such an extremely bright place that a dispenser is exposed to the direct rays of the sun by forming a rear material with a black member so as to absorb light.

When money is put from a slot and any push button part 7a is pushed by a user, a silicone rubber member 5 is deformed, a pillar-shaped part is protruded to a circuit board 2 side, and a contact 6 at the tip is brought into contact with a switch 1. The switch 1 is closed and a product connected is discharged from a product discharge port. By making a rear member by which incident light from the outside is reflected black, incident light from the push button part 7a is absorbed in the black rear member, reflected light is extremely reduced, light emitted from a light emitting element 10 is emitted to a display part 9 without being largely affected by the reflected light. Even if a dispenser is set in a bright place, the specified display is clearly recognized.