Title:
RECOMMENDING SEARCH TERM USING COLLABORATIVE FILTERING AND WEB SPIDERING
Document Type and Number:
Japanese Patent JP3955256
Kind Code:
B2
Abstract:
PROBLEM TO BE SOLVED: To recommend an excellent research term to advertisers managing their accounts in one or more of two ways, in a pay-for-placement search system.
SOLUTION: A first technique involves looking for good search terms directly on an advertiser's web site. A second technique involves comparing an advertiser to other, similar advertisers and recommending the search terms the other advertisers have chosen. The first technique is called spidering and the second technique is called collaborative filtering. In the preferred embodiment, the output of the spidering step is used as input to the collaborative filtering step. The final output of search terms from both steps is then interleaved in a natural way.
Inventors:
Mark pane
Winton Davis
Donald F Geddis
John Dukes Schlossberg
Darren Jay Davis
Winton Davis
Donald F Geddis
John Dukes Schlossberg
Darren Jay Davis
Application Number:
JP2002359702A
Publication Date:
August 08, 2007
Filing Date:
December 11, 2002
Export Citation:
Assignee:
Overture Services, Inc.
International Classes:
G06F17/30; G06Q30/00; (IPC1-7): G06F17/30; G06F17/60
Domestic Patent References:
| JP2000132559A | ||||
| JP2001014349A | ||||
| JP2001325269A |
Foreign References:
| WO2000073960A1 | ||||
| WO2001046856A1 |
Attorney, Agent or Firm:
Minoru Nakamura
Fumiaki Otsuka
Sadao Kumakura
Shishido Kaichi
Toshio Imajo
Nobuo Ogawa
Village shrine Atsuo
Takaki Nishijima
Atsushi Hakoda
Fumiaki Otsuka
Sadao Kumakura
Shishido Kaichi
Toshio Imajo
Nobuo Ogawa
Village shrine Atsuo
Takaki Nishijima
Atsushi Hakoda