To eliminate the operation for pressing the curl or deflection of a paper generated in its feeding by providing a continuous recording medium guide for pressing the floating of a continuous recording medium on a feed table in the continuously feed of the continuous recording medium by use of the feed table.

A banner paper 3 as continuous recording medium is provided between lateral regulating sheet guides 2a provided on both sides of a sheet feeder 2, and both sides of the surface of the banner paper 3 is pressed from above. In feeding, the sheet feeder 2 is pressed to a pickup roller side by a spring to guide the banner paper 3 on the upper part of the sheet feeder to a pinch roller and a feed roller, a paper detection is performed by a mechanical microswitch, and the printing by a recording head is started.