PURPOSE: To obtain a resin colorant, containing polytetrafluoroethylene, a specific tetrafluoroethylene-based copolymer, polypropylene glycol and a color pigment in a specified proportion, excellent in adhesion and heat resistance and useful as kitchen apparatuses, etc.

CONSTITUTION: The objective resin colorant containing 100 pts.wt. polytetrafluoroethylene having 104 to 105 weight-average molecular weight, 5-40 pts.wt. tetrafluoroethylene-perfluoroalkyl perfluorovinyl ether copolymer having 105 to 5×106 weight-average molecular weight and 50-2000 pts.wt. polypropylene glycol having 5×103 to 2×105 weight-average molecular weight and a color pigment such as titanium oxide in an amount of 1-200wt.% based on the total amount of the aforementioned components.