To enable a user to retrieve his or her desired content by selecting choices even when the knowledge of an attribute value applied to the content is ambiguous.

A retrieval method includes: generating choices from an attribute and attribute value applied to content, presenting them, and when the presented choice is selected, retrieving the content corresponding to the choice. The retrieval method includes steps of: displaying a retrieval result obtained by retrieval; designating content to be processed as an item from the retrieval result; acquiring the attribute value from the designated item; determining the choice corresponding to the acquired attribute value; and retrieving the content by using the determined choice.