To provide reversing equipment causing no inconvenience such as load collapse, even if reversing a conveyance product at high speed.

Rotating equipment 1 is provided with a rotor 4 provided in a midway of a conveyance passage and having a space C for passing the conveyance product formed in its inside, a rotation drive device 5 reversely/normally rotating the rotor 4 within a range of 180°, and a holding device 6 provided in the rotor 4 side and holding the conveyance product by touching the opposed top/bottom faces of the conveyance product W lead in the space C for passing. A side support device 7 supporting the side face of the conveyance product on the side where gravity is applied to a centrifugal force, when the conveyance product W held by the holding device 6 is rotated, is provided in the rotor 4.