To provide a road sign body capable of providing a driver with high degree of visibility and having sufficient strength for resisting its contact with a vehicle.

This road sign body is constituted by arranging at least two or more columnar sign parts provided with a pole having such flexibility that bends it elastically due to contact with a vehicle and having a reflection part on its outer side face in parallel and stretching a beam-like sign part between upper ends of the pole in the columnar sign parts. Since the reflection part is provided in two columnar sign parts arranged in parallel, the reflection part can be visually confirmed when viewed in front and side and from every direction to provide its excellent visibility. In addition, since the pole in the columnar sign parts has such flexibility that bends it elastically due to contact with a vehicle, the whole pole is bent to let external force escape when this road sign body receives this external force, so that the road sign body is not easily destroyed.