To provide a server, a method, and a program for automatically presenting a user with advertisement information related to the content the user has viewed.
An advertising server 10 connected via a network to a television device 20 and a user terminal 30, which reproduce a content is provided with: an identification data receiving part 103 for receiving a user ID for identifying users using the television device 20 and a program ID for identifying television programs viewed by the user; a program information DB 111 for storing the content data regarding the television program; a keyword extraction part 104 for extracting a keyword from content data; an advertising data search part 105 for searching the an advertising DB 113 for advertising data related to the keyword, with respect to the television program shown by the program ID; and an advertising data transmission part 106 for transmitting the advertising data to a user terminal 30 used by the user indicated by the user ID.
COPYRIGHT: (C)2010,JPO&INPIT
Tomita Maki
Maekawa Hideyuki
High Takahito Hayashi
Akiko Ogino
Nakano Shin
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| JP2009145574A |
| WO2007086233A1 |