To surely control shape of a foil material in rolling of the foil material by a multistage rolling mill, especially in the rolling of the foil material under roll-kiss rolling situation.

This shape control method is used for a rolling method for rolling the foil material 2 by using the multistage rolling mill 1 having work rolls 3 for rolling a rolled stock. In the shape control method, when the work rolls 3 are in the kissed state, the rolled shape of the foil material 2 is controlled by rolling the foil material 2 while supplying a coolant which is higher than a prescribed temperature to the non-rolling parts 3B of the work rolls, which are both end parts of the work rolls 3 and are not in contact with the foil material 2.