To obtain a sheet material feeding apparatus for smoothly feeding a sheet material while it is successfully guided.

The sheet material feeding apparatus 1 is provided with a pair of rolls 5, 6 and a first and a second guide members 15, 16, wherein the sheet material 3 is passed through between the first guide member 15 and the second guide member 16. One roll 6 has a plurality of peripheral grooves 13 which are arranged between both ends in the axial direction of the sheet material feeding surface 6 and spaced from one another in axial direction, and the first guide member 15 has guide parts 15a passing through respective peripheral grooves 13 and extending continuously from the upstream side to the downstream side between the pair of the rolls 5, 6 in a sheet-material conveyance direction.