To provide an earth-conscious shopping bag capable of improving the convenience, storage property and carrying property as the shopping bag, longitudinally dividedly storing articles in the bag according to the types and characteristics of the articles, taking the place of the conventional paper bags and vinyl bags, and surely contributing to the waste reduction.

This shopping bag 1 whose basic structure is a bag body 10 having handles 20 at its upper end of a bottomed rectangular column body is characterized in attaching straps 40 for partially reinforcing a base part 14 and folding and downsizing the bag body 10, to the outside base part 14, rings 30 and 30 for passing the straps 40 at the left/right root parts of the handles, and deformable partitions 50 to the insides of the side faces 13 of the bag body 10 to secure longitudinal separation spaces.