To provide a shopping hand bag that is not disposed too easily but is easily usable for other applications by making the bag of a material other than a synthetic resin such as nylon, polyethylene and the like and enhancing a sensitivity value while keeping a function capable of meeting a shape and a size of accommodated goods.

The flexible and shape-retaining bag main body is made by cutting a long and planar non-woven fabric material composed of a thermoplastic synthetic resin as a major component into a predetermined length, bonding side margins of the cut front and reverse sheets to each other, hollowing a U-shaped upward opening for accommodating goods out of the upper side margin, and forming a hand loop connecting the front and reverse sheets on the right and left of the upward opening. Thus obtained shopping hand bag has the increased sensitivity value, and is not disposed too easily but is easily usable for other applications.