To provide a "short-distance wireless communication system" which makes a slave side device to be found easily on the list display of a master side device, when pairing the short-distance wireless communication apparatus.

When delivering signals according to the information of one or a plurality of connection services, being output from a slave side communication apparatus 30, to a master side communication apparatus 20, on/off of the signals is repeated at a predetermined period. In the master side communication apparatus 20, the information of one or a plurality of slave side communication apparatus detected by search is displayed, along with the information of connection service, on a display as a list. Since the signals according to the service information from the slave side communication apparatus 30 to be paired are subjected to on/off control, the corresponding display on the list flickers. Consequently, the user can identify a target communication apparatus to be paired easily from other communication apparatus.