PURPOSE: To enhance a user's volition by executing effectively a display by forming many containing spaces and containing a golf ball or a ball case having the same name in each space.

CONSTITUTION: Many spaces 11 in which a name golf ball 1 itself or a ball case 2 which contains plural pieces of balls thereof 1 is contained, and also, from which it can be taken out are formed, so that the golf ball 1 or the ball case 2 having the same name is contained in each space 11. Many spaces 11 consist of a cube and are formed by forming a vertical partition plate 12 and a horizontal partition plate 13 in a main body 10 whose one face is opened. Also, the horizontal partition plate 13 is inclined so as to go down to this side from the inner part, so that the ball case 2 contained in each space 11 slides down to the front. Moreover, on the opening surface side of each space 11, a non-slip member 11A of the ball case 2 is attached. A user can find out immediately the ball having his own name, and the user's purchase volition is stimulated.