To make a site, guided by a site guidance system used over a network to which a huge number of sites are hooked easy for receiving access.

User information including an e-mail address transmitted from an internet terminal 8 is registered to a point processing server 4, and e-mail that the user information is added to and has a link to a shopping site 6 is transmitted. On the internet terminal 8, the e-mail is received, clicking the link makes some points impart on the point processing server 4 and makes connections to the shopping site 6, and the contents is displayed. When merchandise is bought at the site, some points are imparted. If user's points are accumulated to reach a prescribed value, a bonus is offered to the user and so the user will continue to use this site guidance system hereafter. Thereby, the sites guided by this system are easier to receive access than the sites guided by other system.