To control a sound field of reproduced sounds based on acoustic characteristics unique to a facility by easy operation.

A sound reproducing system is constituted of a navigation device for performing travel guidance of a vehicle and a sound reproducing apparatus having a sound field control means which controls the sound field of reproduced sounds based on sound field control pattern information, and sound field control pattern information of the facility is transmitted from the navigation device to the sound reproducing apparatus based on a designated operation of the facility, and the sound field control means controls the sound field of reproduced sounds based on sound field control pattern information transmitted from the navigation device.