To improve visibility and fashionability by forming at least a part of the surface of sporting goods out of a paint film or a material of an illumination light emitting material or an illumination reflecting material, and shining the light by the natural light and the artificial light.

For example, a reflective ability functional material such as a light reflecting tape 3 of a separate structure from a sporting goods main body 1 is stuck to the surface of the sporting goods main body 1 to constitute a light reflecting structure 2. Then, an incident light flux L1 is irregularly reflected as a reflected light flux L2. Or a light accumulating structural material is integrally formed on the surface of the sporting goods main body 1, and the light may be emitted by exciting a light accumulating material by the incident light flux L1. For example, when this light reflecting structure 2 is integrally formed on the frame part surface of a tennis racket, the illuminating light of a stadium is irregularly reflected at a wide angle, so that the light reflecting structure can be clearly visually confirmed even from a distant place.