To provide a stand for displaying commodities, which functions as a packing material while it is conveyed and functions as a stand for standing boxed commodities and holding them when they are displayed in such a way that there exists no possibility of smashing three-dimensional ornaments such as ribbons and corsages fitted on the boxed commodities.

A stand 10 for standing and holding boxed commodities 20 fitted with such three-dimensional ornaments as ribbons 21 and corsages 22 at specified intervals is provided. In this case, a stand body part 11 and a plurality of recessed channels 12 formed on the stand body part in such a way that the end parts of the boxed commodities are fittable are provided and the intervals between the recessed channels are determined not so as to bring the three-dimensional ornament into contact with the adjoining box when the end parts of the boxed commodities 20 are fitted to each of the recessed channels to stand a plurality of the commodities.