To provide a stable stand structure having a simple structure, not bulky and not troubling a user in an album, a scrapbook or the like.

The stand structure is provided with a means for fixing the fixing part of a stand comprising a support leg part and the fixing part both of which are bendable through a fold line to the back cover of the album, the scrapbook or the like and connecting the back cover and the support leg part by a ribbon to control the open angle of the support leg part. This stand structure is provided with a means wherein one end of the ribbon is bonded to a core material and a bending material at the lower end edge of the support leg part and the other end thereof is bonded to the core material and an endpaper at the lower end edge of the back cover.