To provide a standing pouch having a deformed surface formed on the trunk of the pouch after filling and packaging to have a display effectiveness and capable of standing by itself in which a bag making can be performed easily using a linear seal bar without arranging a transformed notch.

In the standing pouch in which a twofold inner resin film 2 is laid, being the fold a upward, on the lower edge part of the piled inner face of an outer resin film 1 and 1 to perform a three side heat sealing, the area of a triangle reinforcing linear part 14 region by a vertical reinforcing linear part 11 along the both side ends sealing parts 3 and 3 of the outer resin film 1 and 1, a transverse reinforcing linear part 12 and 12 formed by embossing in the horizontal direction from the middle of both side ends sealing parts 3 and 3 and a tilt reinforcing linear part 13 and 13 formed by embossing in an upper slant direction from the tip of the transverse reinforcing linear part 12 to the both side end sealing part 3 and 3, slants to the outer side via the transverse reinforcing linear part 12 and 12 so that the middle part of the pouch trunk can have a constricted shape.