To realize direct adhesion of a postcard for a goods sale promotion campaign or the like to a goods.

This sticky label with a postcard is structured of a mount piece (27) with a pressure-sensitive adhesive layer (22) formed on the back and a postcard sheet (1) of a postcard size with an entry column for postal description consisting of an address indication part and a communication matter description part formed on one of the sides. The postcard sheet (1) is folded transversely and longitudinally so that the entry column for postal description faces inwardly and thus constitutes a foldable label. In addition, a specified description for the label is printed on the surface of the top layer of the foldable label, which, in turn, is stuck in a freely releasable manner, on the surface of the mount piece (27).