To provide a storage bag which is easily noticed and enables the contents of a stored sales promotion supporting and advertising media to be known when just approached, and hence produces the advertising effect of creating a feeling of taking out the contents.

The storage bag for storing sales promotion supporting and advertising medium is hung on a predetermined position in a way that the contents can be pulled out one by one. A hanging hole (14) is formed in the vicinity of a corner which is located at the upper part of the bag during hanging. The upper end (11) and the left and right ends (12) of the bag are unsealably sealed, and the lower end (13) is unsealably formed. The image of merchandise (16) regarding stored sales promotion supporting and advertising medium is formed of a material having difference in lightness and a high brightness, on one surface (15). The stored sales promotion supporting and advertising medium can be viewed through the other transparent surface (17).