To provide a hobby and taste analyzing system and a market research method, by which user's taste information is analyzed by successively collecting hobby and taste information through the use of an Internet environment and applying it to a market research.

The system is provided with an information distributing server for inputting an information category and storing the information an individual information terminal for receiving information from the server, an information management server for registering the information of an end user, storing information obtained by updating the information and managing it, a log collecting device for recording the history of data which is performed in the terminal, a log integrated server for storing the collection of logs and an analyzing device for analyzing end user information from integrated log information.