To access the Web site of a sponsor without requesting a user to a perform a complicated operation and without interrupting the reading of the currently displayed contents.

When the user wants to access a banner advertisement carried in contents in the middle of reading the contents, the user stores the banner advertisement in a clipping AP 6. In the clipping AP 6, information on advertisement carrying contents and user information are collected together with information on the banner advertisement and simultaneously stored. When access to an object stored in the clipping AP 6 is instructed, a hypertext linked to the object is displayed, and an access log accompanied with the provider information of advertisement carrying contents and the user information stored together with the object is also transmitted to the server providing the hypertext.