To provide a merchandise management system and a merchandise managing method for improving a service property and reliability to consumers by making it possible to directly sell merchandise to the consumers from a maker while allowing the consumers to easily and appropriately confirm the real object of the merchandise.

When merchandise viewing is designated in a consumer terminal 1, a maker server 4 sends to the terminal 1 of the designating source information about designated merchandise and information of an outlet store exhibiting the merchandise. If visiting is designated in the terminal 1, the server 4 sends information to the effect that the visiting is designated to a terminal 2 of the outlet store to be visited.