To provide a measuring system/method for inputting, utilizing and controlling easily measured data for a wheel and a peripheral portion thereof, customer information and the like, and to provide a wheel related article selling method for promoting sales for wheel related article using the measuring system/ method.

A data processor 13 is provided with a reception part for receiving the measured data of tires 21, 22 of a passenger car 2 from tire gages 11, 12, and a display 326 for processing the received measured data to be displayed by a prescribed format. The received measured data includes a pressure measured values and groove depth measured values of the tires 21, 22, and the each groove depth measured value includes values in three points of width- directional inner, central and outer sides on a tread face of the tire. The received measured data are displayed in a graphic form corresponding to arrangement of the tires 21, 22 in the passenger car 2, and are displayed by a graph color-coded corresponding to the values.