To provide a system and method for utilizing data stored in an EPG database for modifying advertisement information.
A service provider and/or an advertiser can transmit a single advertisement to all television stations regardless of their geographic location and other user specific information, and do not need to retransmit the advertisement even if there is a change in a program description of a show. When the advertisement is displayed, correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
NESSON TED
Takaaki Yasumura
Natsuki Morishita