To provide a system and a program for providing marketing services to make use of the geographical characteristic of a place where a base station for public wireless LAN is installed and a user's characteristics by using the public wireless LAN as a tool for the marketing services and making itself a new source of an income for a common carrier and an installer of the base station of the public wireless LAN.

An advertiser/agency 4 registers contents to be marketing contents and distribution conditions of the contents to a content management server 31. The marketing contents are distributed to a user terminal 10 connected to a wireless LAN access point 20 to be the base station for the public wireless LAN which coincides with the distribution conditions of the contents. The advertiser/agency 4 pays a prescribed service charge to an Internet provider 3 and a user contractor 2 in accordance with the number of distributing contents.