To provide an addressing advertisement distribution system capable of distributing the addressing advertisement when an addresser desires and providing the optimal information in response to each customer by reflecting variable sense and request of the customers about sales, and changing the customer attribute of a customer list.

After purchasing a commodity at a store, the customer is immediately asked to reply questionnaires through a portable telephone connectable to the Internet, and variable sense and request of the customer about purchase is thereby extracted. The questionnaire is automatically tabulated and automatically analyzed on the basis of regulations preset by a questionnaire sender. The questionnaire sender immediately confirms a result of tabulation, and indicates a data center to distribute the addressing advertisement to the customer. The data center receives the indication, and forms the customer attribute information reflecting variable sense and request of the customer about purchase, and performs the optimal distribution when distributing the addressing advertisement.