Title:
キーワード検索に基づく媒体挿入のためのシステム及び方法
Document Type and Number:
Japanese Patent JP2009540770
Kind Code:
A
Abstract:
A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with content of the programming that will be provided via a broadcast network. In this regard, one or more textual fields associated with the programming is monitored (2004) or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or ‘assets’ are identified (2008) (i.e., from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets may then be inserted (2010) into a content stream of the broadcast network and provided in conjunction with the programming.
More Like This:
Inventors:
Downey, David
Anderson, Bruce Jay.
Bure, Daniel A.
Wilson, Daniel Sea.
Anderson, Bruce Jay.
Bure, Daniel A.
Wilson, Daniel Sea.
Application Number:
JP2009515617A
Publication Date:
November 19, 2009
Filing Date:
June 12, 2007
Export Citation:
Assignee:
INVIDI TECHNOLOGIES CORPORATION
International Classes:
G06Q30/00; H04N7/173; G09F19/00; H04H20/10; H04H60/65; H04H20/33; H04H60/13; H04H60/58; H04H60/72; H04H60/74
Domestic Patent References:
| JP2002518946A | 2002-06-25 |
Attorney, Agent or Firm:
Hironobu Onda
Makoto Onda
Atsushi Honda
Miho Ikegami
Makoto Onda
Atsushi Honda
Miho Ikegami