PURPOSE: To set the cutting position of a label, suitably for each label printer, and allow the irregularity, etc., in manufacture of the printer by printing the commodity information, based on the quantity of printing feed corresponding to commodity information and the quantity of label issue feed common to each commodity information, and carrying the paper.

CONSTITUTION: A format memory 16 stores a quantity of printing feed of a label paper corresponding to a commodity No. Moreover a quantity-of-feed memory 17 stores the quantity of label issue feed common to each commodity No. Furthermore, printing controller 13 controls the output of printing of the commodity information called out of a commodity file 15, based on the quantity of printing feed set from the format memory 16 and the quantity of label issue feed set from the quantity-of-feed memory 17. By the output of a printing controller 13, the driving of the thermal head 5 for printing on label paper 3 and a platen roller 6 for carrying label paper 3 are controlled. On the other hand, the printed label paper 3 is cut with a cutter 9.