PURPOSE: To save labor for a transmitting operation by counting the each set number of times of various image density and various read line density, and executing a image reading with one image density and read line density set most in the past.

CONSTITUTION: An operator starts the transmitting operation depressing a start key 6j after the various setting. A facsimile equipment discriminates whether there is a corresponding personal information PDi when the operation starts, and when there is the information, discriminates this time set state of an original density from the line density, then executes a plus 1 increment to the set number of times of the corresponding place of a read mode in the personal information PDi. After that, calling to a set opposite side, a set original image is read out and transmitted. And when the read mode is good, without setting the read mode again, the original is transmitted, and at the next transmission the read mode of the largest set number of times in the past is selected. Thus, the labor for transmitting operation is saved.